Protect What You Build.
Strategic employee benefits, commercial risk and business advisory for hard-hat enterprises and growing businesses.
Built for Hard-Hat Enterprises. Ready for Every Business.
Four ways we protect your business.
Employee Benefits
Benefit strategies that help employers control costs, support their people and compete for talent.
Learn moreCommercial Risk
Insurance and risk strategies designed around your operations, contracts and growth plans.
Learn moreBuilder Advisory
Practical support for contractors starting, strengthening or expanding their businesses.
Learn moreExecutive & Business Advisory
Higher-level guidance for owners making clearer, more confident risk decisions.
Learn moreAdvisory-first, always.
We measure our work by the clarity and confidence we give owners, not the products we place.
True Transparency
Clear compensation, clear terms and a plain-language explanation of what you pay and why.
Cost Containment
A disciplined plan to control total cost and protect your bottom line.
Advice First
We lead with strategy, then place coverage that fits your operation.
Long-Term Partnership
Your success is our measure. We build with you, year over year.
Built for businesses that build.
Our specialty is hard-hat enterprises: the trades, crews and operators who carry real risk on real jobsites.
Who We ServeAlso trusted by growing businesses across many other industries.
Faby Gonzalez Jauregui
Founder & Managing Partner
Faby’s connection to construction is personal. Her family has worked in the industry for 45 years, and she has spent the past 22 years helping employers make better decisions about employee benefits.
She created FIRMA to bring those two worlds together, leading with clarity, honest conversations and full transparency around cost and risk. FIRMA reflects her Mexican heritage and a tribute to her mother, Irma.
in Construction
Employer Benefits